i have some pretty awful news for vegans in the united states: our beloved cheezly is no longer available here.

bye bye for now

we have been fans of the marvelous UK vegan cheese for years, and back in march after the natural products expo, we thought they were poised to take the united states market by storm. unfortunately we were wrong, and cheezly is no longer being distributed in the US at the moment.

i am really hoping the redwood wholefood company (maker of cheezly) finds distribution soon, because we NEED their delicious vegan cheese stateside. just earlier this month, i was raving about it.

i will miss you, cheezly.

please come back, cheezly! in the meantime, if any of my UK readers wanna send me some cheezly as a happy xmas gift, please do! 🙂

What do Fish Fingers, Mushy Peas, Bisto gravy and Smash all have in common? They are all staple foods of English family cooking. Growing up in the UK I would have had one, or all, of these foodstuffs weekly. Clearly, now, as a vegan living in Los Angeles, not only is it difficult to buy these things, but Fish Fingers are clearly off limits, not least because they are made of fish’s fingers. Or so our schoolboy jokes implied all those years ago.

When we paid a visit to the excellent VBites restaurant just outside Brighton on our last UK trip I happened to notice “Breaded Style Fish Fingers“ as we were leaving. A new product from Redwood Foods/VBites (the company that makes Cheezly), these are entirely vegan and looked very tasty indeed. Sadly, we had a long walk ahead and were staying in a hotel for a few more days so we couldn’t buy them on the spot.

HOWEVER, on our last day we visited the mecca (not Macca) of Whole Foods restaurants in Kensington to stock up on some hard-to-find vegan stuff. Lo and behold, as we were browsing around, we happened upon the exact same “Breaded Style Fish Fingers”, and I couldn’t resist picking up a couple of packets, which were very reasonably priced. So, with one ingredient down and three to go I set about combing the store for the other essential ingredients. Canned Mushy Peas were an easy find, as was a packet of Smash instant mashed potatoes:

We had to search a bit to find the Bisto vegetarian gravy granules, but once we had them, our evil plan to smuggle the ingredients back to Los Angeles to cook a traditional English meal — but vegan — was complete!

Back Stateside, preparing the food took about 5 minutes – pour hot water on the potatoes and gravy, heat the peas in a saucepan and pop the fish fingers under the broiler. The food was so easy to cook that I realized for the first time why my culinary-challenged mother made it for me so much while I was growing up.

While the gravy, mashed potatoes and mushy peas were excellent and reminded me of home, the best thing about the meal was the “Fish Fingers”, often called “Fish Sticks” in America. They were crispy on the outside, soft and moist on the inside and with a distinct texture that wasn’t pretending to be real fish. I could have eaten the entire package, but had to restrain myself so I’d have room for a traditional English veganized after-dinner treat. But that’s an entirely different story.

I hope that Redwood Foods/VBites bring their entire line of vegan food to the USA, and that this will give omnivores and vegetarians more reason to make the switch to being vegan.

redwood foods recently purchased by heather mills

i’ve got some vegan news, y’all. heather mills now owns cheezly, and she’s bringing it to america. if you don’t know what cheezly is, it’s an amazing vegan cheese from the UK that did very well in our best vegan cheese challenge. if you don’t know who heather mills is, she used to be married to that pink-colored dude at the top of the page.

i got an email from redwood foods (the company behind cheezly and loads of other vegan goodies from across the pond) today that was just full of great news. check it out:

We’re the importers and distributors for Redwood Foods Cheezly from the UK and I often read your blog, etc. I think it’s probably one of the best there is. Thanks for all the hard work. Anyway, I just wanted to bring you up to date on the latest Cheezly developments. Firstly, Redwood Foods was just purchased by Heather Mills who is a committed vegan and a very dedicated animal rights activist. The original management team is still in place at Redwood and Heather will be a great ambassador for us and veganism in general. Secondly, we expect soon to be offering a new and improved shredded version of Cheezly here in the States. Thirdly, we plan soon to lower our suggested retail price for Cheezly to $5.99 and maybe a little lower. Lastly, we hope that it won’t now be too long before we start marketing other Redwood manufactured items in the US.

Please take a look at these links:
www.redwoodfoods.co.uk/news/
www.heathermills.org

so to recap, the bloody awesome news is: new and improved cheezly shreds are coming to the united states, AND the price of cheezly is being lowered!!! this is like a dream come true. we are really gonna have way too many tasty vegan cheeses to choose from.

so congratulations to redwood foods and heather mills on this new partnership. i think this means i’m gonna get to eat a lot more of this:

CHEEZLY! WOO HOO!

bring us the vegan goods, we are ready. my days of paying thousands of dollars on shipping or filling my luggage from london up with nothing but cheezly may be over.