basu’s homestyle masala at whole foods, available from TODAY at Santa Monica and Fairfax outlet

One of my earliest memories was helping my grandmother prepare Indian food in her kitchen. I recall the brightly colored spices and the wonderful aroma while the pots bubbled away, and became hooked on the food of that nation at a very young age. Years later, I asked her for the recipe of her potato and pea vindaloo as she gave me a bewildered look and said “Well, there isn’t really a recipe. You take the ingredients, combine and cook them in the way you were shown, and hope for the best!”. You see, my grandmother lived the first 30 years of he life in India, and was taught to cook Indian food by many families in their kitchens and around their stoves.

As an ex-pat Englishman living in Los Angeles, I’ve always missed the taste of real Indian food. West Coast Indian cuisine rarely has the depth of authenticity and complexity of flavors that Indian and British people love so much. I think it’s because there are fewer resident Indian families to share their techniques, and even fewer Indian restaurants of quality. I had even taken to creating my own curry recipe as a facsimile of what I was used to back home.

Imagine, then, my interest when we received an invitation to a tasting at Whole Foods for a new range of vegan Indian home-style food. For sure, Whole Foods is creeping up on the vegan community in SoCal. From their early adoption of Daiya vegan cheese to an entirely new range of vegan Indian food, Whole Foods is rapidly becoming a one-stop-shop not only in the grocery department (like it always has been), but increasingly in the Prepared Foods section. Yeah, you can get a kick-ass vegan pizza and now some amazing vegan Indian food on your way home from work and at reasonable prices!

Indian food is a combination of several things, the most important of which is the base “Masala” (meaning sauce and spices), in which one cooks the vegetables and proteins. Then there’s the carbohydrate portion, usually rice and/or bread. The key to tasty Indian food is in the Masala, which for Whole Foods is provided by Basu’s Home-style, a small family-run business headed by Basu Ghosh and his son Robin. Basu hails from Calcutta in Bengal, one of the regions of India that has the most incredible traditional food. Bengali cuisine is the intersection of aromatic spices and sweet flavors. It’s not uncommon to find raisins and even pineapples in a Bengali dish, all bathed in a glorious masala, served over rice.

I’m delighted to let you know that Basu’s Homestyle has not only brought some amazing masalas to Southern California, but has delivered a kick-ass selection of them to Whole Foods, allowing the wizard chefs of Prepared Foods to create some amazing dishes.

clockwise: basil vindaloo with peas and mushrooms, tofu apple masala, vegan curried beef with basil vindaloo, channa dal, peanut masala with roasted red potatoes.

Our tasting was a smorgasbord of contrasting tastes that came together in a way rarely experienced this side of West Bengal (or East London, take your pick). From the Basil Vindaloo through the Peanut Masala with Roasted Red Potatoes, we were spell-bound with the flavors. Whole Foods even invented a “Vegan Curried Beef with Basil Vindaloo” – Indian flavors paired perfectly with Gardein, raisins and apples using Basu’s masalas.

vegan curried beef with basil vindaloo using gardein beef strips and basu's masala

Also, I’m really impressed with the way Basu’s and the chefs at Whole Foods have taken traditional, family-style masalas and combined them with non-traditional ingredients like tofu, Gardein and apples. Truly an amazing and interesting way to create tasty vegan Indian food.

We were pleased to meet with Basu and Robin during the tasting, and hear their stories about how Basu and his family members from India perfected the masalas in his kitchen at home! They made multiple batches, tested them and modified the formula so that the sauces could be made commercially in large orders yet still have a home-style taste. They then repeated the process to “veganize” the two masalas that had non-vegan ingredients.

robin ghosh (left) and his father basu, owners of Basu's Homestyle

About the best vegan pizza is now available in Whole Foods, and I can 100% assure you that the best Indian food in Los Angeles is now also available at your local Whole Foods for sale by the pound. Fill up that container, I promise you won’t be sorry! Whole Foods told us that the West Hollywood outlet (Santa Monica and Fairfax) is rolling out he program TODAY, and the other stores will get with the program at various stages throughout this week. If in doubt, call ahead.

Oh, and talking of pizza, Basu’s masala and chutneys are available on some specialty vegan pizzas as well. Yeah, a “basil vindaloo sauce with daiya cheese, zucchini, carrot, and fresh basil” pizza is available (think that through — what an amazing and innovative idea!)…

vegan indian pizza: vindaloo basil masala, daiya cheese, zucchini, basil and carrot.

as well as a “channa dal with fresh cucumber, red onion, tamarind chutney” pizza. We’re talking perfect Indian flavors, mixed with stuff we vegans love on top of a delicious pizza.

Basu’s mission statement says it all: “If you could visit our home in India, this is the food you would be served.”, and my grandmother was right: there is no recipe for Indian food. The only good Indian food is prepared by the family, and for the family.

Let’s show Whole Foods and Basu’s how much we love vegan Indian food.