• June 12th, 2010quarrygirlother, products

    UPDATE: costco no longer carries gardein. 🙁 it was a trial run, apparently. don’t let that get you down, though! be sure to request gardein each time you shop there. let’s get it back in stores.

    every new vegan product goes through an arc of acceptance. first of all, it very clearly appeals to its core audience; the manufacturer will fall all over itself for any blog post, a bit of twitter love, and a handful of facebook “likes”. they will eke out an early existence sending samples to anybody who asks, while in the background, their PR machine will be laser-focused on reeling in major distribution channels to sell their products everywhere from restaurants to health food stores, all the time hoping (perhaps praying), that they will reach the nirvana of acceptance: going mainstream.

    one of the most notable products to achieve “mainstream” success over the past 3 years, has been gardein. after all, how much more mainstream could a product be than to chill away in a freezer at your local costco? the answer is: none. none more mainstream.

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